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NEWS | 2017

“Surf the Crowd” Online Game by Indianapolis-Based The Basement Scores District Ad Federation Award

May 21, 2009 | Jacob Leffler

National Competition Next for Online Contest Created for KFC

Indianapolis, IN – May 21, 2009 – After winning both a “Gold Louie” for Best Online Game and the Judge’s Award for Interactive Advertising in the Kentucky Advertising Federation annual contest, Indianapolis-based The Basement has now captured a DISTRICT 5 “ADDY” award for its work and is advancing to the national competition for the best advertising in America.

Judges in the regional contest evaluated over 500 entries in 75 different categories, with entries coming from the Kentucky, Ohio, and the West Virginia area. The Basement supplied interactive marketing elements to Creative Alliance, a Louisville-based advertising agency, in support of their client KFC Restaurants.

The three-time award-winning work for KFC is a web-based game called “Surf the Crowds.” Internet surfers can jump into a fun and engaging rock concert crowd surfing experience, first by either picking a preset game character or customizing an alter ego and then jumping in to ”surf the crowd” as a rock star.

The Basement was hired to collaborate on design and fully develop interactive campaign elements for the KFC Ultimate Game Room Sweepstakes, a promotion developed for KFC Restaurants by Creative Alliance, Inc. A full-service advertising agency, Creative Alliance develops print advertisements, television and radio broadcast advertising, point-of-purchase, and Web design, and corporate identity services for a variety of clients.

Headquartered at the former Fort Harrison on the northeast side of Indianapolis, The Basement is a digital design studio that builds tailored user experiences for mobile, desktop and TV. They deliver multi-channel digital projects for some of the world’s top agencies and brands.